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Chairman

François Lenne
Group Pricing Director

Program

Will lowering your prices really boost your sales?
How far can you raise them before driving your customers away?
What if you were missing out on higher margins simply because of a poor market read?

You know it: setting the right price isn’t about instinct—it’s about method. Yet, price sensitivity remains one of those myths that haunt corporate decision-making, a supposed holy grail that could magically multiply sales or margins.

But does reality live up to the myth?

Is price elasticity only relevant for B2C?

AGENDA

3:45 PM

Welcome & Registration

4:00 PM

Kick-off

4:10 PM

Pricing & Elasticity: Real-World Insights and Practical Solutions Across Industries

Victoria Damamme, — with an exceptional track record

(ex-Monoprix, ex-Cajoo, ex-Chanel, currently Offer Pricing Director at 24S)

will share her hands-on experience with elasticity through real cases that many of you will relate to:

Monoprix: From a high-price perception to customer reconquest through elasticity – surgical targeting of elastic products, controlled price reductions, and break-even achieved in just 9 months.
Cajoo: How elasticity helped fine-tune pricing for low-elasticity items, maximize margins, and stay competitive in an ultra-fast, high-pressure market.
Chanel & 24S: What to do when elasticity can’t be applied? Alternative strategies when IT systems don’t allow elasticity-based pricing.

This session will deliver both strategic and operational takeaways, directly drawn from field experience — showing how to turn elasticity into a tangible business lever.

4:35 PM

Elasticity: From Mathematical Models to Commercial Reality

David Krings, VP Pricing & Invetory R&D, Centric Software

Classical methodologies for calculating elasticity
What to do when data is scarce
How mathematical models remain useful in constrained environments
(competitive pricing changes, promotional pressure, evolving product assortments...)

4:50 PM

Roundtable Discussions

An open moment to ask questions, exchange ideas, and identify key topics to explore further — peer-to-peer.

5:50 PM

Pause

5:55 PM

Experts Panel: How Retailers Disagree on the Use of Elasticity

Noussayba Idri, Deputy Pricing Director, Franprix

Marc Décremps, Pricing Project Manager, Coopérative U

Priscilla Fearn Kory, Senior Product Manager, Centric Software - ex Chanel, ex LVMH, ex ASOS

What are the real preconditions for using elasticity?
What can be done without it — and what are the limits?
What is the impact compared to control groups?
What type of monitoring is necessary?

6:30 PM

Wine Tasting session: Summer Wines!

Anne-Cécile Marie, Certified WSET Level 3 Oenologist

As the sunny season approaches, so do the eternal questions: what food and wine pairings will wow your guests this summer? Join us for a unique tasting experience featuring standout cuvées — the perfect match for sun-drenched apéritifs and summer BBQs. Because great moments deserve to become unforgettable memories… especially for your taste buds!

7:15 PM
End of the formal session & start of open networking + free tasting

7:45 PM
End of the event

Whether you're in B2B or B2C, don’t miss this unique session — and bring your questions to the panel!

Waiting List

*In order to avoid commercial over-solicitation of our members, this event is unfortunately not open to consultants or suppliers of pricing solutions: you can contact us via this link to find out the next available date.