.png){kind=logo}
Chairperson
Gabor Kapus
VP - E2E Pricing and Quotation Deployment
Program
In an uncertain economic environment, industrial and distribution companies must rethink their pricing strategy to remain competitive, profitable, and agile.
DigiKey, a global leader in electronic distribution, has made Artificial Intelligence a key growth driver for its pricing strategy. Through the insights of Stéphane Bratu, VP Global Strategic Pricing at DigiKey, discover how the company has led an ambitious transformation in partnership with PROS.
What you will learn:
-
How DigiKey structured a dynamic, data-driven pricing strategy
-
The role of leadership and teams in adopting a human + AI model
-
Tangible results achieved: revenue growth, margin improvement, operational efficiency
-
Practical lessons for executives looking to launch an AI-driven pricing initiative
2:00 PM
Introduction
-
Why price optimization is a strategic priority
-
Pricing as a growth lever in today’s economic landscape
-
AI as a catalyst for commercial and financial performance
-
Introduction of DigiKey and the speakers
2:05 PM
DigiKey Interview: Vision & Objectives
1- AI Pricing Implementation
-
Project origin: sponsors, vision, strategic alignment
-
Key milestones: scoping, data structuring, deployment
-
Pitfalls to avoid: change management, adoption, governance
2- Technology Deep Dive
-
How AI works in pricing (neural networks explained)
-
Differences from traditional approaches (rules, regressions)
-
Why AI enables more dynamic and responsive pricing
3- Results & ROI
-
Methods for validating the model
-
Key KPIs: revenue, margins, operational efficiency
-
Impact on customer satisfaction and competitiveness
2:35 PM
Live Q&A
Key Takeaways & Future Outlook
-
What DigiKey would do differently
-
Advice for executives initiating an AI pricing journey
-
Next steps and future developments
2:40 PM
Live Q&A
2:48 PM
Key takeaways & closing remarks
2:50 PM
End of the webinar
