Chairman

Marion Veber
Director of Product and Ancillary Revenue

Program

Price elasticity is one of the most widely used — and misunderstood — concepts in retail pricing.

It can sharpen decisions or destroy value. While it promises a clear, scientific path to optimizing margins and demand, the reality in fashion retail is often more complex — and the gap between model and reality even wider.

From data inconsistency and system limitations to the delicate balance between brand value, consumer perception, and intuition, elasticity in fashion can be as challenging as it is powerful.

This interactive webinar tailored for CXOs, RGM leaders, Merchandising and Pricing heads brings together experts Pricing for a dynamic conversation that frames the ‘promise vs. reality’ dilemma of price elasticity. The keynote speakers will share real-world successes and lessons learned.

What you’ll learn:

✅ Move from theory to practice by uncovering when elasticity adds value — and when it doesn’t.

✅ Learn from fashion real-world examples across lingerie, apparel and multi-brand retailers and see how data quality, systems and organizational maturity shape success.
✅ Discover what’s next in pricing — from balancing science, brand identity and intuition to the emerging role of AI.

Why join us?

Practical do’s and don’ts for applying elasticity in fashion retail — and knowing when it truly adds value (across wholesale, DTC, and marketplaces).
Actionable insights to shape pricing strategies that balance data-driven decisions with brand alignment.
Data quality essentials — coverage, timing, and attribution as the foundation for success.