Chairman

Malik Rajan
Founder of The Pricing Club

Program

Ah, pricing strategy! Everyone talks about it, but each person understands it differently.

However, we would all agree that brand positioning, customer segmentation, product lifecycle, data management, and understanding the competitive landscape—all these are key elements to consider. But no one ever said it would be easy.

Through a concrete case study, this session will explore how to overcome data limitations and shift from a cost-based approach to a value-focused strategy.

Don't miss this session which will put Petit Bateau in the spotlight!

What to expect

Navigating inflation and price pressures: Discover practical ways to manage profitability amidst persistent inflation and market uncertainty
Data strategy and competitive positioning: Learn how to address the FOMO trend, overcome "data debt," and stay ahead in an increasingly competitive landscape
Crafting a winning pricing strategy: Gain insights into key pricing components and develop an end-to-end approach to boost business profitability
Concrete use case: The case of Petit Bateau