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BIOGRAPHIES
Victoria Bayen
Head of Pricing
Victoria began her career in pricing nearly ten years ago and has since held strategic roles across the luxury, retail and tech sectors. She has contributed to shaping pricing strategies for leading companies such as Chanel, Monoprix, Cajoo and 24S, leading high-impact initiatives ranging from margin optimization and international price adjustments to brand price perception and consumer price sensitivity analysis.
She recently joined Conforama as Head of Pricing, where she is responsible for structuring pricing processes, strengthening commercial performance and increasing the strategic visibility of pricing within the organization.
A graduate of ESCP Business School, Victoria is based in Paris. Alongside her passion for pricing, she has a growing interest in growth marketing and digital innovation. She also enjoys designing interiors and following the latest fashion trends.
Noel has more than 15 years of experience in Pricing, Revenue Growth Management and commercial strategy, with an international career across leading FMCG and Retail companies including Kraft Heinz, Nike and Decathlon.
Throughout his career, he has worked on large-scale growth, profitability and Pricing transformation initiatives. At Decathlon, he notably leads a Revenue Growth Management strategy across 60 markets, combining data, AI and Consumer Insights. He previously worked at Nike EMEA on commercial strategy and Trade Terms, and at Kraft Heinz on growth and market development.
Noel particularly enjoys international environments and cross-functional collaboration across Pricing, Marketing, Finance, Tech and Sales. He is also passionate about developing teams and sharing experience.
Jonathan Clementz
Group Head of Pricing
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Ludovic has over twenty years of experience in retail and commercial transformation, with an international career spanning Europe and Asia. Throughout his career, he has helped organizations – from multinational groups to SMEs and startups – address critical business challenges, drive growth and improve operational performance.
He held several leadership roles within Carrefour in France and China, working on category strategy, business development and operational transformation. He later served as Chief Operating Officer at Herotein in Shanghai, where he oversaw the development and structuring of operations in a fast-growing entrepreneurial environment.
Today Commercial Director at Booper, he supports retailers in adopting data-driven and AI-powered pricing strategies. An expert in commercial transformation and AI solutions, he helps organizations turn data into a powerful lever for performance and competitive advantage.
Ludovic is a graduate of ESSEC Business School and ISTOM, and is based in Paris.
Pavel is Revenue Growth Manager Leader with more than 15+ years of experience across both food and non-food CPG leading brands.
Since 2020, Pavel has led the deployment of multiple AI-driven Retail Execution and RGM software in Bonduelle and BIC locally and globally. Deep knowledge of sales and marketing processes and hands-on experience in operational RGM execution were key to understanding and supporting the teams going through significant changes.
With background in business intelligence and commercial excellence, Pavel combines execution excellence approach with analytical mindset to build scalable RGM frameworks that deliver long-term business impact in complex, competitive environments.
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Jérémy Brochu
Sales Executive
Planning, Pricing & Market Intelligence
With more than 10 years of experience in sales and account development, Jérémy supports fashion and retail companies as they navigate transformation and performance challenges. At Centric Software, he works on planning, pricing and market intelligence topics, with a strong focus on how tools can help teams make better-structured decisions.
His background, spanning SaaS, technology and retail environments, has given him a strong understanding of business priorities, cross-functional alignment and value creation through practical solutions. He works closely with a wide range of stakeholders to help shape relevant responses to real operational needs and build long-term partnerships.
