Chairwoman

Victoria Bayen
Pricing Director

Program

In an age of transparency, prices are easier to see. Value needs to be easier to understand.

The rise of price comparison tools, e-commerce and market intelligence solutions is reshaping the way companies think about pricing.

Businesses and customers alike now have access to more points of comparison than ever. The challenge is no longer simply knowing where the market is, but deciding where your price should sit, and how to defend that choice.

How can you better understand what customers are truly willing to pay?
How can you use competitor pricing without falling into a cycle of constant reaction?
How can you protect margins and positioning when comparison becomes unavoidable?

To explore these challenges across different market realities, the conference will combine real-world cases and insights from the Fashion industry with a cross-industry panel bringing together Pricing professionals from B2B Distribution, Sports Retail and CPG.

Different industries, facing the same fundamental question: how do you make better Pricing decisions when prices are increasingly visible and comparable?

The conference will also provide an opportunity to connect with other pricing professionals facing similar challenges, in the spirit of open experience-sharing that characterizes Club du Pricing events.

3.45 PM

Welcome & Registration

4.00 PM

Opening & Kick-off

4.10 PM

Insights from Retail & Fashion Leaders

From Calculated Prices to Informed Decisions: How Retail Is Transforming Its Pricing Practices

Discover how customer-perceived value, demand and market insights are reshaping Pricing practices across Retail and Fashion.

Finding the price customers are truly willing to pay: how GUESS, the iconic international denim brand, is moving beyond a primarily cost-plus approach to better incorporate customer-perceived value, product positioning and market-specific dynamics.
Anticipating markdowns to better protect margins: how combining demand, inventory and timing can help retailers adjust prices at the right moment, avoid excess stock and reduce promotional pressure.
Moving beyond competitor monitoring to a deeper understanding of the market: how French and European fashion retailers analyse price movements, promotions and assortments to make better-informed Pricing decisions, without automatically following competitors.

4.40 PM

Roundtables moderated by Pricing Experts

5.35 PM

Break

5.45 PM

Same transparency, same playbook? What different industries can learn from each other

A cross-industry conversation designed to challenge established pricing practices and explore how different businesses respond to the same underlying reality: prices, offers and competitive moves are becoming increasingly visible.

The panel will explore several key themes:

Comparability & positioning: what does it really mean to be “comparable” when offers, channels, services and value propositions differ?
Price, promotions & perceived value: how can companies maintain a clear and credible price architecture without necessarily aiming for uniformity?
From signal to decision: with more market data, competitor moves and reference points available, what should actually influence a pricing decision?
Pricing expertise & technology: how can businesses make better use of market transparency without confusing more information with better decisions?

6.30 PM

Wine Tasting: Wine Tasting: Discovering the Wines of the Loire Valley
The Loire Valley is sometimes underestimated, yet few wine regions offer such an extraordinary diversity of styles and terroirs. Join us for a tasting of some of the must-know wines that have shaped the reputation of this remarkable French wine region.

7.10 PM

End of formal sessions & networking

7.30 PM

Estimated end of the event

*To avoid over-soliciting our members, unfortunately, this event is not open to consultants or pricing solution providers. Please contact us through this link to find out the next available date.