Chairwoman

Victoria Bayen
Pricing Director

Program

In an age of transparency, prices are easier to see. Value needs to be easier to understand.

The rise of price comparison tools, e-commerce and market intelligence solutions is reshaping the way companies think about pricing.

Businesses can no longer focus only on finding the “right” price. They also need to explain price differences, make their value clear, and manage their positioning in a market where information moves instantly.

How are pricing leaders adapting to this new reality?
Which practices help protect margins while remaining competitive?
And what can we learn from the sectors most exposed to price transparency?

To bring different market realities into the conversation, the conference will combine perspectives from fashion, consumer packaged goods (CPG) and home furnishing, alongside Centric Software. With Koton, an international fashion retailer, among the companies represented, the discussion will explore how Pricing teams respond to very different levels of price transparency, competitive pressure and value perception.

Through concrete business examples, this conference will explore how pricing teams set, manage and defend their prices in an environment where transparency has become the rule rather than the exception.

The conference will also provide an opportunity to connect with other pricing professionals facing similar challenges, in the spirit of open experience-sharing that characterizes Club du Pricing events.

3.45 PM

Welcome & Registration

4.00 PM

Opening & Kick-off

4.10 PM

Retail & Fashion Business Case

When prices are visible everywhere: how do you protect consistency, value and performance?

A real-world perspective from an industry where prices, promotions, channels and positioning are constantly exposed to comparison.

Navigating price positioning as customers gain access to more reference points
Balancing promotional pressure, commercial performance, margins and perceived value
Maintaining pricing consistency across channels, markets and key commercial moments
Making and defending pricing decisions when customers and competitors can see more of the market too

4.40 PM

Roundtables moderated by Pricing Experts

5.55 PM

Break

6.00 PM

Same transparency, same playbook? What different industries can learn from each other

A cross-industry conversation designed to challenge established pricing practices and explore how different businesses respond to the same underlying reality: prices, offers and competitive moves are becoming increasingly visible.

The panel will explore several key themes:

Comparability & positioning: what does it really mean to be “comparable” when offers, channels, services and value propositions differ?
Price, promotions & perceived value: how can companies maintain a clear and credible price architecture without necessarily aiming for uniformity?
From signal to decision: with more market data, competitor moves and reference points available, what should actually influence a pricing decision?
Pricing expertise & technology: how can businesses make better use of market transparency without confusing more information with better decisions?

6.30 PM

Wine Tasting: Wine Tasting: Discovering the Wines of the Loire Valley
The Loire Valley is sometimes underestimated, yet few wine regions offer such an extraordinary diversity of styles and terroirs. Join us for a tasting of some of the must-know wines that have shaped the reputation of this remarkable French wine region.

7.10 PM

End of formal sessions & networking

7.30 PM

Estimated end of the event

Preferential Rate

*To avoid over-soliciting our members, unfortunately, this event is not open to consultants or pricing solution providers. Please contact us through this link to find out the next available date.