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The Pricing Strategy Workbook
20 practical pages to help you make better pricing decisions.
Pricing is not just choosing a number.
This workbook gives you the principles, best practices and questions I use to think through pricing, distilled from more than 20 years working in the field.
Inside, you’ll learn how to:
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price value, not just cost
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build a clearer pricing architecture
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understand what your price signals
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protect your pricing power
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avoid training customers to wait for discounts
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adapt the principles to B2B, B2C, SaaS and Revenue Management
15 à 25 minutes read.
Practical examples.
No fluff.
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