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Chairman

Didier Vrignaud
Head of Pricing

Defining the right price is only the beginning.
Getting it accepted in the field to actually secure the expected margin gains — now that’s the real challenge for pricing leaders.

This new conference dives into a critical issue: how to bring your pricing strategy to life with sales teams. On the agenda: real-world feedback, tools, training initiatives — and a live debate between Procurement and Pricing leaders!

Program

9.15am

Welcoming participants

9.30 am

Kick-off

9.40 am

Pricing as a Value Creation Lever: Building a Value-Driven Culture to Unlock Full Potential

Youssef Mamour, Senior Director Pricing Global Commercial Operation, Getinge

From awareness to alignment: building a shared understanding of pricing across the organization
From buy-in to ownership: engaging teams to actively support and defend pricing strategies
Embedding a value-driven culture: securing the long-term success of both pricing and the business

10.10 am

Roundtables – Tools, training, and best practices from the field

In small group discussions, pricing leaders from major companies will share hands-on insights:

sales enablement tools
value-based argumentation frameworks
training programs that actually stick
key metrics to monitor adoption

Expect honest feedback on what really works — and what doesn’t — beyond the theory.

11.10 am

Break

11.20 am

Panel – The showdown: Procurement vs. Pricing

Adrian Bussières, Head of Pricing, Securitas

Jean-Michel OCHS, Procurement Director, Saint Gobain Distribution Bâtiment France

A unique format to close the day: a face-off between a seasoned buyer and a pricing director.
Two perspectives, one objective: better understand each other’s constraints, spot negotiation pitfalls, and find ways to defend value more effectively.

Don’t miss this battle of perspectives!

11.50 am
Closing of the formal session & start of networking

12.30 pm
End of the event

Waiting List

*To avoid over-soliciting our members, unfortunately, this event is not open to consultants or pricing solution providers. Please contact us through this link to find out the next available date.