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Chairwoman
Marion Veber
Director of Revenue Management and Commercial Performance
Program
A pricing transformation is never just about implementing a new tool, introducing a new methodology, or redesigning a price list.µ
To create real business impact, it also needs to align teams, decision-making processes, and value creation. This is often where success is won or lost: in the ability to bring stakeholders on board, improve cross-functional collaboration, and establish pricing as a strategic driver within the organization.
This conference will offer a practical discussion on what it takes to make pricing transformation successful, with a specific focus on spare parts and aftersales environments, where portfolio complexity, operational constraints, and customer expectations make pricing decisions especially strategic.
Through real-world experiences and peer discussions, we will explore how to move from an identified pricing need to a lasting, adopted, and measurable transformation: from project validation to field deployment, from stakeholder buy-in to standardization, and from operational governance to demonstrated business impact.
The conference will also provide an opportunity to connect with other pricing professionals facing similar challenges, in the spirit of open experience-sharing that characterizes Club du Pricing events.
3.45 PM
Welcome & Registration
4.00 PM
Opening & Kick-off
4.10 PM
Nissan case study: from pricing need to validated project
Carole Gaultier, Aftersales Marketing Director - Nissan
Surat Lozowick, Account Executive - Syncron
Through a discussion between Nissan and Syncron, we will explore how a business need becomes a structured project, supported internally and validated by the organization.
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Identifying the right moment to change: how the evolution of the aftersales business, the limitations of an existing tool, and the growing need for pricing agility can trigger a transformation.
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Building internal approval: how to structure the business case, demonstrate ROI, and secure top management buy-in.
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Securing the project launch: how to clarify needs, mobilize the right teams: pricing, business, IT and solution partner, and establish effective governance.
4.40 PM
Roundtables moderated by Pricing Experts
5.45 PM
Break
5.50 PM
Expert Panel Pricing
Pricing transformation at scale: adoption, standardization, impact
Ludovic Maetz, Program Owner, Global Pricing, Quotation & Order Transformation - Schneider Electric
Carole Gaultier, Aftersales Marketing Director - Nissan
Alexandre Aimé, Chief Marketing Officer - Syncron
This panel will take a step back on the specific challenges of pricing transformation at scale: how to demonstrate value creation, engage teams, and find the right balance between centralized steering and local adaptation.
The panel will explore several key themes:
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Proving pricing impact: how to connect a pricing transformation to visible results on top line, margin, commercial efficiency or decision quality.
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Driving adoption of new practices: how to engage the teams who will need to apply new processes in their day-to-day work.
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Balancing central and local approaches: how to standardize rules, tools and processes without losing the local adaptation required for effective pricing decisions.
6.30 PM
Wine Tasting
7.10 PM
End of formal sessions & networking
7.30 PM
Estimated end of the event
*To avoid over-soliciting our members, unfortunately, this event is not open to consultants or pricing solution providers. Please contact us through this link to find out the next available date.
