A pricing transformation is never just about implementing a new tool, introducing a new methodology, or redesigning a price list.µ

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To create real business impact, it also needs to align teams, decision-making processes, and value creation. This is often where success is won or lost: in the ability to bring stakeholders on board, improve cross-functional collaboration, and establish pricing as a strategic driver within the organization.

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This conference will offer a practical discussion on what it takes to make pricing transformation successful, with a specific focus on spare parts and aftersales environments, where portfolio complexity, operational constraints, and customer expectations make pricing decisions especially strategic.

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Through real-world experiences and peer discussions, we will explore how to move from a pricing initiative to a lasting transformation - one that is understood, supported, and measurable.