B2B pricing strategies rarely fit into a single model.
Between Cost+, value-based pricing, competition matching and penetration pricing, pricing teams must combine multiple approaches and adapt them across business lines, product life cycles, and after-sales dynamics.

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This conference offers a clear and practical deep dive into how these hybrid strategies are built and deployed: how to structure them, how to automate them, and how to make them work together in a coherent and scalable way.

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You’ll hear perspectives from several international industrial companies, with a particular focus on spare parts and aftermarket challenges areas where pricing often reaches its limits, but also where some of the strongest improvement opportunities emerge.

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The session will close with an interactive Pricing Experts Panel, led by Mélanie Septe — designed to provide:

• concrete, real-world experience

• actionable levers you can apply immediately

• cross-industry insights you can benchmark against
   

A conference built for pricing leaders who want to evolve their strategies in a practical, structured and truly applicable way.

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Wine Tasting: Must-Have Bottles for Every Occasion

Which wine styles deserve a permanent spot in your cellar: the kind of “go-to” bottles that never disappoint and work beautifully for a wide range of moments? Together, we’ll explore timeless French terroirs and highlight a selection of favourites with the potential to become your own essentials: outstanding value, reliable estates, and bottles that always overdeliver.