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Chairwoman
Marion Veber
Head of Pricing
Promotions can accelerate commercial performance. But when poorly managed, they can also create costly habits, erode perceived value, and weaken price consistency.
In a context of competitive pressure and growing margin expectations, the real question is no longer whether companies should run promotions, but how to do so in a more selective, better-managed, and more effective way.
This session will offer a practical look at the promotional strategies that truly work, combining the perspective of a pricing technology provider with the field experience of a fashion industry expert.
The objective: to better understand how technology, analytics, and real-world execution can work together to design promotions that are more effective, more consistent, and better controlled.
Agenda
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Why not all promotions are created equal
Understand why some promotional mechanics genuinely support sales, while others weaken margins, price clarity, or perceived value. -
Managing discounts more effectively through data and tools
How pricing solutions now help companies better analyze, test, and optimize promotions based on products, timing, business objectives, or operational constraints. -
From analysis to execution: what really works in practice
How to confront technology-driven recommendations with operational realities, business trade-offs, and commercial priorities.s. -
A field perspective: insights from a fashion industry expertA real-world perspective to illustrate the decisions, lessons learned, and outcomes associated with managing promotions in a highly promotion-driven environment.
Through concrete examples and peer discussions, this session will provide clear reference points to better design, manage, and assess your promotional strategies.
A must-attend session for pricers who want to combine commercial performance, price consistency, and stronger control over promotions, without falling into automatic habits.
*Until May 21