Chairwoman

Marion Veber
Director of Revenue and Sales Performance

Promotions can accelerate commercial performance. But when poorly managed, they can also create costly habits, erode perceived value, and weaken price consistency.

In a context of competitive pressure and growing margin expectations, the real question is no longer whether companies should run promotions, but how to do so in a more selective, better-managed, and more effective way.

This session will offer a practical look at the promotional strategies that truly work, combining the perspective of a pricing technology provider with the field experience of a fashion industry expert.

The objective: to better understand how technology, analytics, and real-world execution can work together to design promotions that are more effective, more consistent, and better controlled.

Agenda

Why not all promotions are created equal
Understand why some promotional mechanics genuinely support sales, while others weaken margins, price clarity, or perceived value.
Managing discounts more effectively through data and tools
How pricing solutions now help companies better analyze, test, and optimize promotions based on products, timing, business objectives, or operational constraints.
From analysis to execution: what really works in practice
How to confront technology-driven recommendations with operational realities, business trade-offs, and commercial priorities.s.
A field perspective: insights from a fashion industry expertA real-world perspective to illustrate the decisions, lessons learned, and outcomes associated with managing promotions in a highly promotion-driven environment.

Through concrete examples and peer discussions, this session will provide clear reference points to better design, manage, and assess your promotional strategies.

A must-attend session for pricers who want to combine commercial performance, price consistency, and stronger control over promotions, without falling into automatic habits.

Free Registration

*Until June 3