Over the past year, the conversation around AI in Pricing has moved fast.

The question is no longer whether AI can support Pricing teams. Many solutions already exist, and use cases are multiplying across industries.

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The real questions are now much more concrete:

• Where does AI actually create value?

• Which use cases are mature enough to be deployed at scale?

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Today, the discussion is less about the algorithms themselves and more about their operational impact: commercial recommendations, value selling support, discount governance, quote consistency, task automation, and better support for sales teams during negotiation.

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For B2B companies, this shift is particularly important. More than ever, Pricing can no longer be treated as a standalone function. It needs to connect with sales processes, quoting, contracting, and revenue performance management. This is precisely where AI is starting to make a real difference: at the intersection between pricing decisions and commercial execution.

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But most companies are facing the same questions.

• What results can realistically be expected?

• How can businesses avoid opaque recommendations or models disconnected from field realities?

• How should the impact of deployed tools be measured?

• And how can sales teams be brought on board when AI changes the way they negotiate, manage discounts, or build offers?

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This webinar will provide a practical perspective on the changes observed over the past twelve months, through insights, concrete use cases, and real-world experience.

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The objective: to better understand what is truly changing for Pricing and commercial teams, and to identify the conditions required to turn AI into a sustainable operational lever.

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One thing is clear: AI will not replace Pricing teams.

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But tomorrow, the strongest Pricing teams will be those that know how to work best with AI.

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Do not miss this timely webinar!