Over the past year, the conversation around AI in Pricing has changed significantly.

The question is no longer whether AI can support Pricing teams: many solutions already exist, and use cases are multiplying.

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The focus is now much more concrete:

• Where does AI actually create value?

• And which use cases are mature enough to be deployed at scale?

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Today, the discussion is less about the algorithms themselves and more about their operational impact: commercial recommendations, value defense support, discount governance, quote consistency, task automation, and support for sales teams in their negotiations.

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For B2B companies, this shift is particularly important. More than ever, pricing can no longer be considered in isolation: it needs to connect with sales processes, quoting, contracting, and revenue management. In a more competitive market, where margin pressure and commercial decision-making are intensifying, this is precisely where AI is starting to make a real difference: at the intersection between pricing decisions and commercial execution.

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But most companies are facing the same questions.

• What results can realistically be expected?

• How can businesses avoid opaque recommendations or models disconnected from field realities?

• How should the impact of deployed tools be measured?

• And how can sales teams be brought on board when AI changes the way they negotiate, manage discounts, or build offers?

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This webinar will provide a concrete perspective on how AI is gradually transforming Pricing and commercial practices, through insights, use cases, and real-world experience.

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The objective: to better understand how AI can become a concrete lever to create, defend, and manage value in a more demanding business environment.

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One thing is clear: AI will not replace Pricing teams.

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But tomorrow, the strongest teams will be those that know how to use it intelligently to strengthen their decisions, their processes, and their business impact.

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Don’t miss this timely webinar!