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Essential pricing KPIs

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•  Finding the right Pricing KPIs for each sales channel and department

• Why we have selected these KPIs and what pitfalls to avoid

• Competitive intelligence: how do we identify which competitors to monitor, collect their prices and how do we use them?

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Acquiring and working with competitor data:

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•     Why should pricing strategy be based on accurate monitoring of the competition?

•     How can I obtain competitors' prices, whether in B2C or B2B, when prices are more opaque?

•     What are the most effective KPIs, based on competitive intelligence?

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