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Président de séance
Gabor Kapus
VP Pricing transformation, VP Finance, Contrôleur de gestion, Auditeur interne
Program being finalized
Essential pricing KPIs
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Finding the right Pricing KPIs for each sales channel and department
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Why we have selected these KPIs and what pitfalls to avoid
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Competitive intelligence: how do we identify which competitors to monitor, collect their prices and how do we use them?
Acquiring and working with competitor data:
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Why should pricing strategy be based on accurate monitoring of the competition?
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How can I obtain competitors' prices, whether in B2C or B2B, when prices are more opaque?
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What are the most effective KPIs, based on competitive intelligence?
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