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Event Chairperson
Adrien Couturier 

Event program


9:15 a.m.


9:30 a.m.

Kick off

9:40 a.m.

"B2B - How to manage reactive pricing in an inflationary environment, with the help of AI"

Frédéric Tassin , Senior Strategic Consultant

  • How to proactively identify potential margin leaks?

  • How to (re-)organize the Pricing function to deal with turbulence?

  • Is AI still relevant in an unknown situation?

  • Why use dynamic segmentation to gain responsiveness and accuracy?

  • Can pricing alone save profitability?

10:10 a.m.

Round tables and feedback

11:10 a.m.

"Our pricing solutions to remain responsive in the face of galloping inflation"

Pablo Garcia Manzanares , Head of Price Management and Strategy

  • Should we review the entire business model when purchasing costs are multiplied by 4?

  • Innovation pricing: What is the best way we have found to increase prices in a fair and transparent way?

  • How to fine-tune communication with the customer to limit complaints or breaches of contract?

  • Key success factors:

    • What have we changed in monitoring the competition to guarantee the success of the operation?

    • Inventive sellers, marketing, legal… what are the best practices?

11:40 a.m.


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The period of uncertainty we are going through is being combined with galloping inflation : +2.8% in France and +7% in the United States over 12 months, in January 2022, with inflation projections even higher important in the coming months .


It is difficult in this context to stay on course and even to redefine your roadmap . What solutions are then available?


We invite you in this conference-breakfast to explore the solutions offered by artificial intelligence : how can it help us to implement more responsive and more precise pricing?


This session, which will be based on real cases and will be supplemented by round tables , is essential to adapt to the current context!

Our speakers

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Adrien Couturier

Strategic Pricing Professor

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Pablo Garcia Manzanares

Head of Price Management and Strategy

Frédéric Tassin PROS.jfif

Frédéric Tassin

Senior Strategic Consultant

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