11:00

Intro

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11:05 a.m.

Initial situation: a lot of inertia and an unsuitable IT system

• Static and slow to change pricing

• The definition of a more dynamic target price strategy

• …but limited by technological constraints

 

11:15 a.m.

A review of pricing processes would make it possible to implement many improvements

• Better define pricing methods (value-based, competitive, advanced cost+)

• Include inflation in the pricing strategy

• Measuring and using the effects of elasticity: the special case of spare parts

• Gain price change speed to win more deals or extract more margin

 

11:30 a.m.

Feedback from a real case in B2B: Hitachi Construction Machinery

• Optimization of the price strategy to increase responsiveness

• The obligatory passage of the improvement of the efficiency of the processes

• Results obtained

 

11:45 a.m.

Q&A

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11:50 a.m.

End of the webinar