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Member area of the Académie du Pricing
All our past presentations available online
BOOST YOUR PRICING IMPACT WITH DATA
BOOST YOUR PRICINIG IMPACT WITH DATA AND ADVANCED ANALYTICS
Camille BREGE & Jean Sébastien Verwaerde
Partner and Managing Director
Boston Consulting Group
Cost +: BRINGING UP THE IMAGE OF A METHOD DESCRIBED BUT SOMETIMES ESSENTIAL
DEDIABOLIZE COST +
Luis Liberal - VP France Commercial
Policy & Pricing
Schneider Electric
HOW TO PROVIDE COLLABORATION IN THE SIZING OF OFFERS AND RESPONSE TO RFP / TENDER MANAGEMENT
Frédéric HERVO & Severine GOUGE
Account executive cloud
Salesforce
SPECIAL WHITE WINE TASTING
Anne-Marie Cecile
Oenologist
FROM OPTIMIZATION TO PRICE EXECUTION
FROM THE PRICE DEFINITION TO ITS EXECUTION:
HOW I ACCEPTED A PRICING MATURITY CAP
Marco Ferreira - PETRONAS
FROM THE PRICE DEFINITION TO ITS EXECUTION:
HOW I ACCEPTED A PRICING MATURITY CAP
Marco Ferreira - PETRONAS
B2B OMNICANAL PRICING
OMNICANAL PRICING:
THE CASE OF A WORLD LEADER IN AIR CARGO
Bertrand Martel - PROS
OMNICANAL PRICING:
THE CASE OF A WORLD LEADER IN AIR CARGO
Bertrand Martel - PROS
"REVENUE OPERATIONS" AND PRICING
MY SALES TRANSFORMATION: TO REVENUES
ADVANCED PRICING OPERATIONS AND MODELS
Robert Hanbury - SIMCORP
DEFINE OPERATIONS REVENUES
AND THE ROLE OF PRICING
Ash Finnegan - CONGA
BEST PRACTICES IN COMPETITIVE WATCH
HOW TO SET UP AN EFFECTIVE SLEEP
WHEN WE DO NOT HAVE ACCESS TO THE COMPETITORS 'PRICES?
Malik Rajan - THE PRICING CLUB
PRICING EXECUTION: THE KEYS TO SUCCESS
THE 3 SUCCESSFUL RECIPES
OF VALEO SERVICE
Amaury Taffin de Tilques - VALEO SERVICE
4 REAL CASES OF SUCCESS AND
CHESS: THE LESSONS
Idrissa Diop - PRICEFX
PRICE STRATEGY AND COMMERCIAL TRANSFORMATION
THE 5 PRICING SECRETS
FROM LAFARGE
Julien Samson - LAFARGEHOLCIM
4 REAL CASES OF SUCCESS AND
CHESS: THE LESSONS
Idrissa Diop - PRICEFX
4 REAL CASES OF SUCCESS AND
CHESS: THE LESSONS
Idrissa Diop - PRICEFX
THE ART OF THE WINNING QUOTE: BEST PRACTICES IN PRICE AGREEMENT MANAGEMENT
THE ART OF A WINNING QUOTE
Christophe Lafont - PROS
PRICING & COVID-19: ADJUSTING ITS STRATEGY FACING THE CRISIS
PRICING & COVID-19 (Conference in English)
Craig Zawada - PROS
ARTIFICIAL INTELLIGENCE AT THE SERVICE OF PRICING
THE PREREQUISITES BEFORE STARTING
IN ARTIFICIAL INTELLIGENCE
Frédéric Jacques - THERMO FISHER
5 PRAGMATIC METHODS
TO IMPROVE ITS PRICING THANKS TO AI
Jochen Schmidt - PRICEFX
CONSISTENCY OF PRICES AND COMMERCIAL CONDITIONS
HOW TO LEVERAGE
PRICE CONSISTENCY
Camille Pérennec - L'OCCITANE
HOW TO LEVERAGE
PRICE CONSISTENCY
Camille Pérennec - L'OCCITANE
IPF PARIS 2019 - INTERNATIONAL PRICING FORUM
COMPETITION PRIZE: WHEN IT IS NECESSARY
TAKE IT INTO ACCOUNT
AND HOW TO USE THEM?
Thomas Gleyze - DELL
STAY LEVEL
QUICK CHANGES IN PRICING
2020-2025
Sebastian Redtka - PROS
HOW TO MASTER A / B TESTING ON PRICING SHARES FOR E-COMMERCE AND POINTS OF SALE?
Julie-France Airenti - L'OCCITANE
THE FIRST 90 DAYS
IN THE PRICING:
FROM ACCELERATED LEARNING TO FIRST WINNINGS
Anna Duvialard - GOODYEAR
Also download the other IPF 2019 presentations:
• How to synchronize short-term and long-term actions in a pricing transformation project?
• Successfully set up a Pricing department and launch Quick-Wins
• How to set up actionable sub-pricing indicators
• What legal framework for pricing?
• How to manage the sales force during the implementation of a pricing project ?
• Set up a best practice pricing
• What KPIs to put in place for your pricing?
• Transform your pricing: how to change scale?
• High impact quick wins: recipes to improve your margins by 20%
• Pricing transformation: how to disseminate quick wins throughout your project?
THE 3 QUESTIONS TO ASK YOURSELF WHEN YOU START A PRICING PROJECT
3 KEY QUESTIONS WHEN YOU GET STARTED
A NEW PRICING PROJECT
Gwenael Loussouarn, EMEA Practice Director - ZILLIANT
3 KEY QUESTIONS
TO DEVELOP YOUR PRICING EARNINGS
Jean-Baptiste Fayet, Sales & Marketing Director TERREAL
RETAIL BEST PRICING PRACTICES
ORGANIZE YOUR PRICING
IN AN OMNICANAL UNIVERSE
Jean-Francis Froc - Former Food Pricing Director
Sales Director Booper - CARREFOUR
MEASURE PRICE ELASTICITY
TO OPTIMIZE YOUR PRICING
Romain Genet - Pricing Director
& CASINO commercial performance
THE BEST PRACTICES OF DYNAMIC PRICING
Malik RAJAN
Founder - CLUB DU PRICING
Pierre Yves RALLET
VP Sales & Marketing - LOXAM
Olivier CLERE
Pricing Strategy Consultant - PROS
IPF PARIS 2018 - INTERNATIONAL PRICING FORUM
PRICING GAME:
NO PEN
NO GAIN
Malik RAJAN - Founder
PRICING CLUB
FROM VALUE PROPOSITION TO PRICING: THE JOURNEY TO MARGIN GAINS
Raiza de Freitas
DPD - PAKKETSERVICE
THE MANAGEMENT OF PRICE IMAGE:
I MPROVING MARGINS,
COMPETITIVE STAYING
Armen Tchilian
ACTIVEVIAM
I STARTED A PRICING
DEPARTMENT
FROM SCRATCH
Delia Perez Paya
ETEX BUILDING PERFORMANCE
Also download the other IPF 2018 presentations:
• I implemented a pricing optimization tool for a major publisher
• Product launch: tool and methodology to price new products
• Classic promotions towards management by artificial intelligence
• Good practices and pitfalls in setting up a good pricing organization
• Customer segmentation: necessary bases for efficient pricing
• Artificial intelligence and machine learning: what implications for the future of pricing?
• Elasticity, competitive mapping and packaging of the offer: what are the winning strategies?
• Should all pricing departments recruit data scientists?
• Set up an optimized price in real time in a complex organization thanks to artificial intelligence
MASTERING ELASTICITY TO BETTER PRICING
ELASTICITY: THE MOST EFFICIENT METHODS AND ESSENTIAL TOOLS
Malik RAJAN - Founder
PRICING CLUB
ELASTICITY MEASUREMENT BY DIRECT AND INDIRECT QUESTIONING
Florence Brunet - Dir. Revenue Management - Reed Midem
READY-TO-WEAR CASE STUDY: PROCESS, VBA TOOL AND LESSONS
Arnaud Delenda Chief Algorithm Officer - PhD
TASTING OF SEVERAL PRESTIGIOUS BORDELAIS VINTAGES
Fanny Foucard - Chief Viticulture Officer - Château de Musset
ESSENTIAL BI, KPIS AND DASHBOARDS PRICING TOOLS
MAPPING OF BI TOOLS ADAPTED TO PRICING
Malik RAJAN - Founder
PRICING CLUB
MY KPIS, PRICING DASHBOARDS AND ESSENTIAL BI TOOLS (BTOB)
Melanie Septe
Head of Pricing & Services - CEGID
ESSENTIAL BI, KPIS AND DASHBOARDS PRICING TOOLS
Yannick Olekhnovich
Head of Pricing - SARENZA