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Event Chairperson
Marion Veber


Event program


11:00 a.m. – 11:05 a.m.: Why do you need to innovate and how do you prepare for it? Practical case

  • How to analyze your pricing structure to detect innovation needs?


11:05 a.m. – 11:15 a.m.: How to go from theory to practice?

  • How to concretely use pricing methodologies to innovate?

  • Segmentation and identification of key indicators: good practices


11:15 a.m. – 11:25 a.m.: Can Artificial Intelligence be a source of innovation?

  • Concrete examples of innovative and creative solutions based on AI


11:25 a.m. – 11:30 a.m.: Q&A

To pass a milestone in pricing maturity, you have to reinvent yourself . It usually starts with a different analysis of transactions, a different grouping of customers or products, a better understanding of your customers' expectations and purchasing behavior.


Secondly, to identify the solutions best suited to the specificities of your business, you will need a good dose of creativity, sometimes even audacity .


To give you the keys to innovation in pricing, we are therefore offering you this webinar which will highlight some examples to follow or not to follow , based on real cases , as well as some good practices to ensure that your innovations will not remain a dead letter.


A session not to be missed if you want to change things successfully !

Our speakers

Currently being finalised

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Andrea Merati

Regional Pricing Expert

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Marion Veber

Head of Product and Pricing

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Lionel Agostini

Vice President of Sales

& Geo Lead

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