FROM PRICE OPTIMIZATION TO PRICE EXECUTION: A PATH FULL OF PITFALLS


11/03/2021 - 4:30pm to 7:00pm CET - Digital conference in English

 

Join us in an innovative format: not a webinar, nor a physical meeting but a digital conference in small group, to which you will participate with your webcam :

 

- Online round tables in sub-groups 

- Guided wine-tasting : you will receive a wine-tasting by mail (shipping to Europe + UK only) ! 

 

 

Return of experience in English:

FROM PRICE SETTING TO EXECUTION : HOW I REACHED THE NEXT LEVEL OF PRICING MATURITY - 30mn

Marco Ferreira, Global Strategic Pricing Manager

Petronas, leader of industrial and automotive lubricants

- Learnings on the pitfalls of pricing in a multinational with multiple regions / business units

- Pricing commoditized goods : what you should not be doing!

- How we define and implement value-selling on our higher value products

- Price execution : the path from no guidance to a controlled pricing, with processes and tools

 

4 DIGITAL ROUND TABLES IN SUB-GROUPS (6-7 people) - 45mn
In sub-groups led by one of our moderators, you will share your experience around a theme. Your moderator will summarize your outputs in plenary session. 2 sub-groups in French and 2 in English, according to your preference.

 

Return of experience in English:

OPTIMIZTING PRICES AND SUPPORTING SALES FORCES : A SIGNIFICANT CHALLENGE - 30mn 
Conga, 
tailored pricing & digital transformation solutions provider 

 

Guided wine-tasting in English:

JOURNEY THROUGH THE GREAT RED WINES OF FRANCE AND THE WORLD - 45mn

Anne-Cécile Marie, Oenologist

To give you the unique opportunity of comparing the finest French red wines with those of the World, we have concocted a very high-quality selection for you! The lucky participants will be able to taste the productions of notorious estates in their regions, including grape varieties largely unknown in their own countries.

 

And the cherry on the cake: we will have the pleasure of tasting twice as much as usual (in volume), since 3 x 10cl will be delivered directly to your home.

 

How it works: you will receive a box containing mystery wine tasting flasks (blind tasting) a few days before the event. You will then be invited to follow the tasting with your webcam with us, following the instructions of our oenologist and sharing your impressions if you want to! Your partner will be welcome to join us if you are at home. 

 

SPEAKERS

Marco Ferreira

Global Strategic Pricing Manager

PETRONAS

> Biography

 Derrick Herbst

Director - Business Transformation

CONGA

> Biography


EVENT FULLY BOOKED

Fully booked: event limited to 30 participants - 11/03/2021

 

1h45 conference (plenary presentations and round tables), followed by 45mn of guided wine tasting.

- Wine-tasting box included for EU participants & the UK

- Shipping outside France (+7,90 Eur), total package weight 1,2kg 

 

Digital pricing conference + wine-tasting

35,00 €

  • Malheureusement complet

 

 

Learn more about our partner :


This conference is not open to pricing software vendors and consultants: contact us to find out the next available date.